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Authors: ---
ISBN: 9783952523490 Year: 2020 Publisher: Hong Kong Viction:ary

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Abstract

Dimitri Bruni (*1970) and Manuel Krebs (*1970) founded the Zurich based studio NORM in 1999. NORM?s programmatic approach ? suggested by their name ? informed their commissioned works for the cultural field and their self-initiated booklet NORM: Introduction (1999). In 2000, NORM released the early signature font, LL Simple, and another book in 2002, showcasing their highly conceptual approach to graphic design: NORM: The Things. In 2005, they started to work on LL Purple as well as on a corporate typeface for the watch makers Omega in collaboration with Aurèle Sack. In the same year, Ludovic Varone (*1977) joined NORM. Their second signature font, LL Replica, was published in 2008. While designing entire series of publications for artists such as Andro Wekua, Shirana Shahbazi and Peter Fischli & David Weiss, NORM also took over responsibility for the corporate identity of Swatch watches (2010?15) and for signage at the SANAA designed Musée du Louvre-Lens (2010?12). In 2011, they were awarded the Swiss Grand Prix for Design.bron: www.copyrightbookshop.be

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